About Us
Hi! We’re Austin and Jason. We first met in 2018 during business school and became good friends (over a mutual love for Brandon Sanderson novels & mountain hiking). Post-MBA, we built our careers in strategy and university teaching, learning the ropes of scaling high-growth companies and best-in-class teaching practices. Over the years we’ve done hundreds of info interviews with students & friends asking about topics we work in daily (strategy, data storytelling, career acceleration, and the like). During lunch one day, lightning struck us both as we realized that info on these topics is not taught in school, often not taught at work, and was literally not written anywhere. We wanted to make this “unwritten” advice written. So here we are.
Bio: Jason Alleger
Jason Alleger is the VP of Marketing at Enso Rings. In this role he is responsible for driving revenue and successful product launches. He leads a large team and works with Disney, Lucasfilm, and Warner Brothers.
Before joining Enso he led Consumer Insights and Strategy at Traeger Inc (NYSE: COOK). Through his work he helped drive Traeger’s growth from $300M to $1B in gross sales over five years, which included buying a company, starting a meal delivery service, and taking Traeger public.
Prior to joining Traeger, Jason worked at General Mills working on global consumer insights for Nature Valley and has also worked in marketing strategy for such organizations as MGM Resorts and the U.S. Department of Transportation.
Jason also teaches as an adjunct professor in Brigham Young University’s MBA program, teaching Storytelling with Data. He was awarded the Market Researcher of the Year award, the highest national award in market research. Jason received a BA in Communications and an MBA with an analytics emphasis both from Brigham Young University.
An avid runner, Jason regularly runs marathons and trail races. He lives in Salt Lake City with his wife Brooke and four children.
Bio: Austin Strong
Austin is a former engineer who found his way into the world of strategy and operations. As Sr. Director of Strategy at Weave (NYSE: WEAV), his team owns the development of Weave’s company strategy, execution of new market launches, internal consulting, corp dev (M&A + strategic partnerships), Weave Labs (Weave’s Venture Studio / Innovation Center), and special projects for the CEO.
Prior to Weave, Austin was an engagement manager in Deloitte Consulting’s Strategy & Operations practice where he helped F500 & high-growth startup executives improve business operations across a wide variety of industries.
He received both his MBA + MS in Manufacturing Engineering from Brigham Young University (BYU). During this time, he published a master’s thesis on Lean Six Sigma’s impact on firm innovation performance, co-founded a product development accelerator & new venture seed fund for student startups (Venture Factory) and was selected to lead an MBA student-driven management consulting startup (Cougar Strategy Group).
Early in his career Austin worked as a medical device engineer.
When he’s not building something with his co-workers you can find Austin spending time with his 4 kids, traveling + skiing with his wife Sarah, following the NBA, or catching up on a good book/podcast
