Articles
How Wine, a Spider, and a Special Wooden Bridge Saved France: Why the Small Things Matter in Business
When Good Food > Big Armies In 1475, Edward IV, King of England, landed on the coast of France with an army of 13,000 men. His
6 Essential Steps of an Info Interview + A Walkthrough to Use on Your Next One
I was just starting an MBA program and had a goal to do 10 info interviews per week. An info interview is an informational interview
The Cobra Effect: What It Is, and How to Avoid It
Delhi, India 1858 When the British troops entered India in 1858, they had an oddly specific (but very serious) problem with the wildlife there. Cobras
The Diderot Effect: When New Things Can (Accidentally) Make Us Unhappy
When a Red Robe Leads to Trouble… In 1765, the renowned French philosopher Denis Diderot had a serious problem: His daughter was about to be married. Normally
5 Books We Think About Every Day
A good book can change your life. We have been deeply impacted by what we have read, and recently were discussing books that have truly
Stories from Creating a Business Bucket List (Part 2)
Sell a company, make someone a millionaire, or be an Uber driver…what should be on your list? A Business Bucket List A few weeks
How Starbucks Dominated the Market with Completely Mediocre Coffee
“At all costs, avoid competing in an industry where your product is just a commodity”. Those words (or variants of them) are spoken in nearly
My 12 Business Bucket List Items (Part 1)
A Business Bucket List Here’s a screenshot of my business bucket list. It’s a mix of ambition, curiosity, and a little bit of crazy. These
7 Quick Tips for Onboarding a New Team Member
Most of you know that a few weeks ago Jason made the leap to work with me at Weave. It’s been a blast so far (and
S, M, or L? – Picking the Right Company Size for Your Career
The Trouble with Optionality Over the past several years, I’ve done quite a few “info interviews” with MBA or undergrad business students who want to
Why You Should Create an Intern Position this Year
My History with Interns Full disclosure: I have a soft spot for interns. Perhaps it’s because I have had 4 internships that deeply impacted my
How a Simple 2X2 Matrix Saved the World’s Most Valuable Company
“What would I do? I’d shut it down and give the money back to the shareholders” That was the blunt and bleak answer Michael
The Unwritten Guide to Numbers: Why Comparing to Mount Everest is More Interesting than 29,031 Feet
Numbers Matter. Here’s How to Use Them More Effectively. The Stickiness of Comparisons: Peru vs Texas Rapid fire: what is more sticky? A) We lost 25%
The Job Experience Paradox
A Puzzle to Solve… A few weeks ago, I was chatting with a friend who is looking to make a jump in his career. He
Why Teams Need to Run in Sprints, from a Marathon Runner
Sprints vs Marathons This last year I ran my first ultramarathon. It was 50 kilometers (32 miles) of mostly fun, mixed with some pain and
6 Ways to Make Business Travel Actually Fun
The Wine Experiment A little over a year ago I was in Los Angeles at a bougie restaurant with coworkers who all claimed they were
“I’m late, I’m late, I’m late!”
Why We’re (Often) Behind and What We Can Do About It One of the (few) perks of having a ~45-minute commute to work is that
The Unwritten Guide to Managing Up
Jill: An Expert at Managing Up Let me tell you about my former coworker, Jill. I hired her as a consumer insights & strategy intern
“When You’re Home, Be Home”
“From Out of the Mouth of Babes”… A few weeks ago I was eating dinner with my family when I made a mistake. It had
We Wrote an Article Every Week for a Year. Here’s What We Learned.
The Backstory Austin and I have always wanted to work together. We have similar careers in strategy and shared aspirations to one day write
Breaking Up is Hard to Do: How to Fire Someone with Grace
An Unpleasant Topic A few weeks ago one of our readers sent in the following question: “How do you fire someone when it’s not
When You Should Quit a Stable Job to Go Back to School
Deciding on a graduate degree, a horror GMAT story, and how to live off no income Many people wonder when (or if) they should
Using Personal Prototyping to Make Big Life Decisions
The key to defeating “Analysis Paralysis” is to run a series of very low-cost experiments that will reveal to us how we actually feel about
The Job Interview Formula & How to Talk About Salary
Interviewing doesn’t have to be scary, especially if you follow the formula I had a good friend reach out and set up a mock
13 Principles for Becoming the Boss Everyone Wants to Work For (And Escaping “Mid-Level Manager Hell”)
Finding a good boss to work for is one of the best career moves you can make. So what do you do when you’re finally
Getting Over Career Heartbreak
Most of us have had a crushing job experience at least once in our lives. Here’s mine (and what I learned from it) Feb
My 3 Worst Business Mistakes
3 stories about discovering my values, not sending that email, and prioritizing people; all learned the hard way We all make mistakes, and I’ve
The Unwritten Guide to Getting Promoted: How to Plan Your Next Promotion in 2 Hours
The 5 surprisingly easy steps in getting a new title and pay raise I once had an employee who was amazing. She did everything
Don’t Be An Email Ghost
Mastering email/Slack courtesy for a happier inbox and smoother communication Ah, the wonderful world of email, where electronic pigeons deliver messages instead of fluttering
The Unwritten Guide to Resume Writing: How to Rewrite Your Resume in 61 Minutes
The 6 steps of rewriting your resume to land your dream job Resumes are the necessary evil of the business world. It’s like traffic
The Henry Ford Principle: When It’s Okay to be the Dumbest Person in the Room
Many of us feel a deep sense of “Imposter Syndrome” because we don’t know everything. The good news is that you don’t have to.
The Unwritten Guide to Taking a Company Public: Behind the Scenes of Traeger’s IPO
A walk through the massive workload, loneliness, and triumph of taking a company public I had always wanted to take a company public. I
The Unwritten Guide to Job Searching: How to Find a New Job in 8 Hours
Need to find a new role (quickly)? This step-by-step guide shows how to find your next job ASAP Job Searching Can Be Painful Job
Why Choosing Your Boss Is Probably Your Best Career Strategy
What being a “free agent” consultant taught me about the importance of choosing who to work for Intro Earlier in my career, I spent
Why Gratitude and Credit Matter in Business
If you want to craft a successful team & culture, start by giving credit where credit is due The Perils of Holding Credit Too
How to Plan & Run an Executive Team Offsite
Teams benefit from going offsite to recharge and plan the future. This is how to run one. How Offsites Propel Growth My company was
THE UNWRITTEN GUIDE TO RUNNING MEETINGS THAT DON’T STINK (Part III)
A practical guide on what to do AFTER a meeting so that you don’t end up running a session that looks like a “Dilbert Cartoon”
The Intentional Career
Most of us choose our profession by happenstance; here’s how to take control How Most People Get Their First Jobs Having taught at a
Feedback Unleashed: The Art of Giving & Receiving Hard Feedback
How to give feedback in a thoughtful, actionable, and timely way Feedback: A CEO’s Story In my last job I worked closely with Jeremy
THE UNWRITTEN GUIDE TO RUNNING MEETINGS THAT DON’T STINK (Part II)
A practical guide on what to do DURING a meeting so that you don’t end up running a session that looks like a “Dilbert Cartoon”
Prioritizing Reading as a Busy Adult
Why you should delete your podcast app and switch to books My Wife Reads 100 Books Per Year Let me tell you about my
“The Unwritten Guide to Running Meetings that Don’t Stink” (Part I)
A practical guide on what to do BEFORE a meeting so that you don’t end up running a session that looks like a “Dilbert Cartoon”
The True Cost of the “Dilbert Meeting”
When we realize how much meetings actually cost, it should completely change how we think about them The Meeting from Hades Let me tell
Living with Disappointment
How to deal with disappointment from coworkers, everyday life, and friends/family Christmas Eve 1995 I vividly remember a Christmas Eve night when I was
The Ozymandias Principle
The Greatest Poem I’ve Ever Read In 1817, Victorian London was abuzz with excitement. Rumors had reached the city that an enormous statue of a long-forgotten
A Real Day of a Marketing VP, Professor, Husband, and Father of 4 Young Children
A simple mind shift that can help you improve your relationship with your spouse This was a hard article for me to write. Not
Why Dinner at 6pm Matters More Than I Thought
A simple mind shift that can help you improve your relationship with your spouse This was a hard article for me to write. Not
Helping Your Spouse Understand Your Career
How to have better conversations that give insight into the nuances of your job The Dilemma I married a nurse. I’m a marketer. Our
“The Honesty Curve”: Deciding Who to Trust When Getting Feedback/Advice
Not all people are as truthful as you think… “Listen to your customers” is one of the most oft-repeated mantras in the business world. It’s
Why You Should Send Pie After an Interview
Sending a pie after an interview is the cherry on top of your application. I had just been flown out for an interview and
Finding Herbie: The Secret to Eliminating Business Bottlenecks
Find the “slowest hiker” in your operation. Then lighten their pack. The payoff is enormous. There’s a strange paradox in business operations: if you
6 Books that Changed Our Lives
Here’s a Few of Our All-Time Favorite Reads I recently came across a beautiful quote on the value of reading from a Japanese author
When to Leave Your Job
Why Staying in a Job for More than 7 Years Can Be Damaging There’s all of the expected reasons to leave a job –
Why the Robots May Not Be Ushering in the End of the World Any Time Soon
We should believe that new tech will change the world, but remember that it may not be in the way or time we think. Just
Project Scope Tools with Examples
The Worst Project I’ve Ever Worked On Let me tell you about the worst project I ever worked on: I was assigned to work
9 Tips on How to Hire Like a Pro
When Marriage Advice meets HR Strategy 13 years ago I was chatting with a mentor and unexpectedly found myself getting some unsolicited advice on
How to Stay Relevant in Your Career, Such as Embracing ChatGPT
How you embrace technology can have a lasting impact on your career Here’s five real quotes about technology that make me laugh: “The Americans
When Efficiency Kills Innovation
Balancing innovation and efficiency can be devilishly tricky. Just ask 3M. If you ask any business leader whether they should invest in innovation or
How to Start a Side Hustle Consulting
The Easiest Way to Get Started doing a Side Consulting Job I had been working for a number of years in marketing and got
The Downsides of “Pre-Wiring”
Last week we published an article on “Pre-Wiring” – The Art of Getting Stakeholder Buy-In, and were blown away with the discussions that happened afterwards. As
“Pre-Wiring” – The Art of Getting Stakeholder Buy-In
Some Unexpected Advice… Several years ago, I was chatting with a friend / mentor of mine (someone who had spent years as a management consultant
Board-Room Ready: How to Improve Your Presentations in 3 Simple Steps
I’m going to just say it – most presentations are boring. They’re usually a little ugly, not relevant for everyone, and little action is taken
Stop (Unintentionally) Stressing Out Your Team
Is this the most anxiety inducing message of all time? Take a quick look at this slack message below. Assume it’s from your boss. Did
Becoming an Adjunct Professor and Holding a Day Job (with a crazy story)
On an exceptionally cold April day back in 2019 I was at work and got a call from Brigham Young University (BYU). I taught there
Work/Life Balance is a False Notion
The Four Burner Paradox “In order to be successful you have to cut off one of your burners. And in order to be really successful
Building Your Personal Board of Directors
Companies have them; why shouldn’t you? I have been using a personal board of directors for years and can’t imagine my life and career without
Rocket Ships & Race Cars: The Dangers of Anchoring on Incomplete Data
Intro: Beware the Data One of the things we’re taught (by mistake) in school is to trust the completeness of data that the teacher throws
5 Ways to Tell Better Stories with Data
How Winetasting and Storytelling with Data Intersect Recently I went out to dinner with some coworkers and they were talking about wine, expounding on the
How to Rock Your Year End Performance Review
What’s the big deal about Year End (YE)? One of the questions I get asked often by co-workers is “how to do well at their